Performance Nutrition Distribution · Costa Rica

Built for
the heat.
Built to perform.

Hydration, endurance fueling and clean supplementation for athletes training in hot, high-output environments.

/ Who we are

ZERO1 is a Costa Rica–based performance nutrition distributor focused on hydration, endurance fueling and clean supplementation.

We work with premium, performance-driven brands and launch them through controlled pilots before scaling.

/ How we launch brands

Disciplined. Low-risk.

We don't push product into mass retail on day one. We build demand and credibility first.

01

Focused pilot launches

Limited SKUs first.

02

Targeted placement

Gym, endurance and specialty retail.

03

Coach & athlete education

Around correct product usage.

04

Event & training adoption

Not mass retail first.

05

Controlled growth

Before wider market expansion.

This lets brands validate demand and build credibility in the market before scaling.

/ Categories we represent

Three roles. Zero overlap.

Each brand we work with occupies a clear, non-overlapping role in the portfolio.

01

Hydration

Electrolytes optimized for heat, humidity and endurance.

02

Endurance Fuel

Gels and fueling solutions for cycling, running, triathlon and outdoor sports.

03

Protein & Clean Supplementation

Performance protein and evidence-based supplements trusted by coaches.

/ Why Costa Rica

Hot climate. Active athletes.

The conditions that make performance nutrition essential, all year round.

Year-round heat & humidity drive high electrolyte and fuel demand.

Strong cycling, running, CrossFit, surf & endurance culture.

Athletes already educated on gels and hydration.

Premium imported nutrition is well accepted.

The market

Small but high-consumption.

Costa Rica is a small but high-consumption performance market, when it's executed correctly. That's what we do.

For brands

Launch with a pilot, not a gamble

  • Start with a limited SKU pilot
  • Placement in gyms, endurance and specialty retail
  • Coach and athlete education built in
  • Scale once demand is proven
Discuss a pilot launch →
For gyms & retailers

Stock what athletes use

  • Premium hydration, fuel and supplements
  • Products chosen for hot, high-output training
  • Support on how to use and sell each product
Become a retail partner →
/ Contact

Let's talk.

Interested in bringing your brand to Costa Rica, or stocking our portfolio? Get in touch directly.

Xavier Roca
Founder & Managing Director, ZERO1 Performance Group
San José, Costa Rica
hello@zero1performance.com LinkedIn